Corporate strategy

Marketing strategy

Brand strategy

Everything starts with a solid corporate strategy. Marketing strategy, brand strategy, communications. - none of these can exist without a defined corporate strategy. We work with leadership to articulate the vision, supported by measurable objectives that can be actioned across marketing, brand, clients and communications. Areas we can help with include:

• Culture 
• Client and supplier research 
• Product and service analysis 
• SWOT analysis 
• Vision statement development and articulation 
• Stakeholder value and positioning 
• Structure and resource allocation 
• Financial targets and projections

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We help you zero in on  the strategic opportunities and priorities: starting with an understanding of what your market wants and your capability to deliver, through to a measureable and achievable plan.  Key issues to review may include:

• Customer/client analysis
• Brand
• Product/service position
• Pricing
• Promotions
• Communications
• Customer/client service
• Infrastructure

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We know what it takes for a brand strategy to gain traction with the board, management and staff.  We know when to accelerate, hold back, how to motivate people, recruit champions and how to turn sceptics into active supporters. We help to develop:

• Stakeholder research
• Brand audit and positioning
• Culture
• Vision, mission and values
• Brand promise
• Brand architecture and hierarchy
• Brand development
• Portfolio management
• Brand implementation
• Business growth strategy

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Business growth strategy

Advertising & promotions

Communications

Rather than you having to chase every piece of business, we help you to identify, and invest in markets that have the potential to bring you profitable, and long-term business gains. We help you identify and deliver:

•  Industry research and market segmentation
• Client/customer analysis – profitable vs non-profitable
• Product analysis - profitable vs non-profitable, opportunities
• Channel analysis - profitable vs non-profitable, opportunities
• Growth and retention strategies
• Client feedback programs

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Once the strategy is locked in, we manage the creative and implementation process on your behalf.  We work with external creative teams as well as resources within your organisation, we ensure campaigns are big, fresh and stimulating, while remaining true to your objectives and culture. Deliverables may include:

• Targeted advertising campaigns
• Cost benefit analysis of  advertising and promotional spend
• Event management
• Sponsorship evaluation and management
• Implementation of a digital and social media strategy

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Strategy is turned into action through clear and impactful communication that is timely and relevant to the audience.  We work with you to hone the core message, and present it in an interesting and appealing manner. Channels may include:

• Direct marketing
• Traditional media advertising
• Digital and social media
• Internal communications
• Corporate communications
• Thought leadership and opinion pieces
• Presentations and speeches

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Marketing management

Engagement comes from being part of your team.  We build the right structure, and help to develop your people.  We measure progress, tweak or rethink activities to keep the enthusiasm flowing, including: 

• Stakeholder education, training and coaching
• Infrastructure review
• Re-engineer marketing functions 
• Resource assessment 
• Interim marketing management
• Systems and processes – review, development , implementation
• Measures and KPIs - define and review

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